More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the … Continue reading
In my recent Hulu AdZone article I talked about how ads online needed to step back from the “here’s the brand – now here’s the call to action” format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I’ve also been saying that TV advertisers need to … Continue reading
In my recent Hulu AdZone article I talked about how ads online needed to step back from the “here’s the brand – now here’s the call to action” format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I’ve also been saying that TV advertisers need to … Continue reading
According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their main goal seems to compete with the likes of Hulu … Continue reading
ReelSEO’s own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak–all moderated by Streaming Media’s editor Eric Schumacher-Rasmussen–called Search, Recommendation, & Discovery. And now we have the video of the entire session, panel discussion and all, so we wanted … Continue reading
