Jim Louderback On Cow Paths & Old Media Moving Online

Jim Louderback On Cow Paths & Old Media Moving OnlineLast month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven’t quite found the direct route to what new … Continue reading

Revision3 Saw Major Increase In Viewership, Revenue In 2011

Revision3 Saw Major Increase In Viewership, Revenue In 2011Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time, and by the end of the year, picked up one of YouTube’s … Continue reading

Google TV Marketplace Turns YouTube Into TV – The Reel Web Episode 20

Google TV Marketplace Turns YouTube Into TV - The Reel Web Episode 20This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a premium fee. We share some of the implications of this … Continue reading

The Weekly Online Video News Round Up – 2012 Edition

The Weekly Online Video News Round Up - 2012 EditionAfter a week or two off for the holidays, we’re back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012–what were you talking about? In our collection, we’ve got some exciting predictions for online video ad spend, a host … Continue reading

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then ties that into how online video is attempting to mimic … Continue reading