Orthodontist reputation management has significantly greater influence on your dental practice than you’d primarily assume. There is tremendous untapped potential to implement a first-rate dental marketing strategy. To start with, let’s get a couple of things straight. Clients like nothing more than having the ability to look into the work references of a dentist that they are considering visiting. There is clearly great benefit in this. Several patients have seen first-hand the problems which can be produced by an inexperienced orthodontist and for that reason, they are aware of the strong motivation to get a good one. Of course, there is research showing that 60% of patients do online research right before visiting a new dentist. Not only are these negative testimonials not helpful, they can ruin a dentist’s reputation and their advertising efforts. About 20 percent of dental practitioners right now have an internet review written about them. The issue is that the vast majority of these reviews are published by a patient who bears a grudge. Continue reading →