2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you’re in you’ll be able to catch you favorite Olympic events either live or on-demand. Brightcove will be supplying … Continue reading

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps prog… Continue reading

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost… Continue reading

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at it… Continue reading