This week, we have another tip from our friend and “viral video genius,” Kevin “Nalts” Nalty who has many years of video marketing experience. We asked him to share with us a bit of what the creative process looks like for h… Continue reading
For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s… Continue reading
For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email. The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the ne… Continue reading
The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about. It seems that online video has been all over the place in terms of online marketing as 81% report … Continue reading
There’s an old adage in the marketing and business world… no one wants to see how the sausage is made. The implication is that some good things are potentially ruined when you know and fully understand the true nitty-gritty about how they’re made. In marketing, there’s an added risk perceived in showing too much of … Continue reading
