Think nothing interesting ever happens in Belgium? Think again. TNT’s Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month. Not only did it take top spot d… Continue reading
A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny. You may have seen it by now, but it’s well worth an in-depth look as an example of branded entertainment. In the world of online v… Continue reading
It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that’s still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featur… Continue reading
On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, “Young adults are the most ‘contagious carriers’ in the viral spread of online video.” On Mar. 15, 2012, a new report on the… Continue reading
There’s little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquis… Continue reading
