I’m in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I’ll be speaking on Thursday, 23 February, about “Developing a Video Optimisation and Marketing Campaign.” No, that’s not a typo. On this side of the pond, the Brits spell “optimisation” with … Continue reading
The week’s best viral videos contained a mix of the old standbys and new trailblazers. We’ve got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We’ve also got some clever instances of films being respliced and reconstituted for new … Continue reading
Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of the ad and Will Ferrell’s involvement easily turned it into … Continue reading
When history looks back on this week in the viral video world, the only thing they’ll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry … Continue reading
Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world. Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is … Continue reading
