It’s slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them. If you’ve gone to a Regal Cinemas in the last year or so, you’ve probably seen an ad requesting that you silence your cell phone that stars Annoying Orange, Double Dream Hands, and … Continue reading
Another week, another fresh batch of the most popular videos. Some are from brands–and this week, we have an excellent selection of great branded videos for you–and others are from individuals. But they all have a secret to share… a lesson to impart about what viral audiences are motivated by and the kinds of content … Continue reading
So we should know by now that achieving viral status on a video should not be your goal. But for the past few months I have read several articles trying to make sense of why a video does go viral. Back in November, YouTube Trends manager Kevin Allocca spoke at TEDYouth about what makes a … Continue reading
You simply can’t have your finger on the pulse of the viral video audience–their wants and needs as viewers–without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators and marketers how to hone their craft and engage their … Continue reading
Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term. For this week’s Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the … Continue reading
